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And what about other search engines? What is the value of being searchable? Do you show up online? Be free to use them, tweet them, embed them, or insert them into your own presentation. Check them out, and show them to your boss:. Source: CNET. It seems like the Internet really does revolve around Google. Google is the heart and soul of the Internet.
How important is your Google presence and global web traffic? Source: Internet Live Stats. What have you Googled today? The first result was more than satisfactory.
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With over 3. It might have been that very search that led you here. Back when Google launched in , users were conducting just , searches per day. Today, this statistic has more than quadrupled. The growth of organic search traffic has been growing consistently.
Google's share of global search
Source: Internet Live Stat. How does Google answer questions that have never been asked before? Through extensive indexing, site crawling and millions of search precedents. Source: Amazee Metrics. Does anyone ever go to the second page? No one really does, right? Turns out, that your position within search results is of utmost importance. Source: Search Engine Watch. Google prefers well-written and longer content over those that are more superficial and short. Articles over 1, words might just fare better SEO wise. Source: The Verge. This is no surprise. Smartphones and tablets have become the new prime way to communicate, and access information.
According to The Verge, more people are searching on mobile devices than ever before.
Top 10 Search Engines In The World
Taking into account the increased smartphone and tablet usage, Google has updated its SEO algorithm to take into account mobile website usability. Source: Think With Google. In company with the previous statistic, is the fact that the majority of cellphone users use their phones to conduct searches. People are searching on the go, and are looking for local results. Google is looking to provide the most practical, precise and relevant local search results through their regularly updated mobile-friendly ranking algorithm. Optimize your local listings with a smart local search marketing plan in place.
Source: Google. Capturing the local search market through SEO is a smart strategy. Potential customers and clients are searching, you just have to lure them to you.
If you have a locally-focused business, you need to show up highly on Google Maps, and other local directories. Having a mobile-friendly website is super important because people searching on their phones are more likely to visit your store on that very day. Source: Net Market Share. SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer.
You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets. SEO increases the value of your business. Another one of the most notable benefits of SEO is the fact that your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset.
This is likely because SEO rankings tend to hold its value and sustain over the years. SEO integrates all of your online marketing activities. SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design , content marketing , social media marketing services , and online advertising influences SEO. When all activities are integrated, your SEO rankings. As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher.
This will be explained in more detail in the next points below. It makes PR make sense. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity.
The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand. SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.
SEO will increase your email newsletter subscribers. One of the benefits of SEO that you probably want to achieve is increasing your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribes to your email newsletter.
SEO will increase your blog traffic. Your blog content is more likely to be found on Google.
The best people search finder services and engines | TechRadar
And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy.
Additionally, it will boost your SEO rankings as well. SEO improves the safety and security of your website. SEO will force you make your website safe and secure. This will protect your website visitors from viruses and fraud.
Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings. High-speed websites will help you offer the best user experience to your visitors.
In addition, high SEO rankings will also correspond with higher-speed websites. SEO will improve the user experience of your website. As you can tell from the last few points, SEO will improve the overall user experience of your website. To rank high in Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience. SEO spending is likely to be higher than online advertising spending.
SEO is growing for one reason.
Timeline of web search engines
It works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated. Mobile is the future of online.